Global Business: Trade, Broken Down
In business, trade is a big word. Not in the sense of how you spell it, but rather how we use it, as there are many compartments to trading with different countries. From exports, to labor, to...
View ArticleSometimes even rankings can be Christmas presents
Congratulations to Professor Dr. Michael R. Czinkota on being recognized as one of the world’s leading authors on international business and marketing for publications during the period 1980-2015!...
View ArticleBreakfast of Champions
On Monday (11th December, 2017) morning we hosted a get together for selected post graduate students. These were drawn from course reps but also selected by Program Directors who identified...
View ArticleNEW BOOK: “As I Search for the Good Soul of International Business and...
My latest book is Fifth in my “As I…” series, “(Such as ‘As I was thinking,’ As I see it’..) this latest title is: .As I Search for the Good Soul of International Business and Trade”. I address the...
View ArticleThe Colonial Pipeline: Prepare for the Unexpected
Hello everyone! I would like to share this new commentary of mine that was recently published in The Hill and MSN among others. I hope everyone has enjoyed a safe Memorial Day weekend. Prepare for the...
View ArticleMarketing Management Chapter 2: Marketing Planning
Image courtesy of https://www.pexels.com/royalty-free-images/ For a complete list of all chapters so far, you can visit the Marketing Management Tab on the blog! Chapter 2 Summary: Marketing Planning...
View ArticleMarketing Management Chapter 3: Understanding the Market Environment and the...
Image courtesy of https://www.pexels.com/royalty-free-images/ For a complete list of all chapters so far, you can visit the Marketing Management Tab on the blog! Chapter 3: Summary An understanding of...
View ArticleMarketing Management Chapter 4: Understanding the Buyer
Image courtesy of https://www.pexels.com/royalty-free-images/ For a complete list of all chapters so far, you can visit the Marketing Management Tab on the blog! Chapter 4: Summary Focus on the buyer...
View ArticleMarketing Management Chapter 8: Product and Service Decisions
Image courtesy of https://www.pexels.com/royalty-free-images/ For a complete list of all chapters so far, you can visit the Marketing Management Tab on the blog! Chapter 8: Summary The good or service...
View ArticleMarketing Management Chapter 9: New Products
Image courtesy of https://www.pexels.com/royalty-free-images/ For a complete list of all chapters so far, you can visit the Marketing Management Tab on the blog! Chapter 9: Summary The theory of new...
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